About Hundred.Honest.Honour®
Wear the Truth.
In a world of fast fashion and vague labels, we decided to stand for something absolute.
Hundred.Honest.Honour® was born from a simple yet radical idea: You deserve to know exactly what you are wearing, where it came from, and who made it.
We are not just a premium fashion brand. We are the standard-bearers for the future of ethical commerce.
The Name Defines Us
Our name is our promise. It represents the three pillars that govern every stitch we sew:
Hundred: 100% Authentic. 100% Quality. No shortcuts, no compromises.
Honest: Complete transparency. We have nothing to hide, so we hide nothing.
Honour: Respect for the planet that grows our cotton, honour for the hands that weave our fabric, and honour for you, the customer who wears it.
Powered by Patent-Pending Technology
We don’t just claim sustainability; we prove it.
Hundred.Honest.Honour® is a member and registered partner of SourceVera™, the world’s leading verification platform. Every item in our collection comes equipped with a Digital Product Passport for their KYP (Know-Your-Product) and KYB (Know-Your-Brand) Protocols.
When you scan the QR code on your Hundred.Honest.Honour® product, you aren’t taken to a marketing page. You are taken to a real-time, blockchain-verified history of that specific item.
- See the Origin: Trace the cotton back to the source.
- Verify the Safety: Confirm the materials are safe and premium.
- Trust the Supply Chain: Powered by SourceVera’s Patent-Pending verification technology.
Hundred.Honest.Honour®
Our Mission
Honest fashion looks better on everyone.
We believe that style and ethics should never be a trade-off. You shouldn’t have to choose between looking good and doing good.
Our collections are designed for the modern individual who values aesthetics and integrity equally. From our heavyweight organic cottons to our precision-stitched headwear, every piece is crafted to last—both in your wardrobe and in its impact on the world.
This is fashion with nothing to hide.
Join the Movement
When you wear Hundred.Honest.Honour®, you are doing more than getting dressed. You are signaling to the world that you demand transparency. You are casting a vote for a supply chain that values truth over profit.
